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Shave, Share & Donate
T
he Princess Margaret Cancer
Foundation launched a new social
media fundraising campaign called
#NoHairSelfie in early January 2015
which culminated on February 4 —
World Cancer Day.
The campaign drew attention to the
many side effects of cancer treatment
impacting patients, with the most
visible and often most difficult being
hair loss.
The
#NoHairSelfie
web site encouraged
visitors to join the movement either by
doing an actual head shave or a virtual
one (using the free app) and sharing
selfies on their social media. All ‘hair-
ticipants’ were encouraged to use their
selfies to raise awareness and funds to
support cancer research.
“The response to the #NoHairSelfie
campaign went well beyond our
expectations,” said Paul Alofs,
President and CEO of the Foundation.
“The app was named best new app
by Apple, and it was downloaded
more than 57,000 times. Over 21,000
#NoHairSelfies were posted in the
online gallery, and the campaign raised
over $1.8 million.”
Mayor John Tory takes the scissors to
Gary Slaight at the inaugural #NoHairSelfie
event on World Cancer Day
Harley Mintz and his ‘barber’—well-known
author and ‘dragon,’ David Chilton
