Annual Report 2014 - page 26-27

New Initiatives
Taking our passion to conquer cancer to the fairways!
The inaugural
Golf to
Conquer Cancer
presented
by Harry Rosen was held
in June 2014, and it raised
over $800,000 (gross)—
making it the largest
single-day golf fundraiser
for cancer research in
Canada. Held at the
exclusive Coppinwood Golf
Club in Uxbridge, Ontario,
the golfers enjoyed a
glorious day on a course
that features beautiful
elevation changes and
superbly manicured
fairways.
A passionate Patron
Committee, co-chaired
by Larry Rosen, Chairman
and CEO of Harry Rosen,
and Joe Pal, Founder of
PAL Insurance, were very
instrumental in our success.
Our first Chinese Radiothon
As part of our ongoing
efforts to attract and engage
the Chinese community,
the Foundation held a live
8-hour radio broadcast
from inside Princess
Margaret Cancer Centre in
collaboration with A1 Radio.
A variety of participants,
including physicians,
researchers, social workers
and pharmacists fromThe
Princess Margaret, as well as
patients and donors, inspired
hundreds of listeners to
call in their support. Over
$60,000 was raised.
This year, we also launched
our web site to inform and
encourage donations from
the Chinese community.
Please visit
Princess Margaret Lotteries innovate to raise more needed funds
This year, the Foundation
introduced two new
opportunities for lottery
ticket purchasers to win
big—the Cash Calendar and
the 50/50 Add-On. The first
50/50 Add-On set a record
for the world’s biggest
50/50, and made the winner
an instant millionaire—
Our own 5K walk/run launched this year!
In 2012, when city council
insisted on re-scheduling the
major Toronto marathons,
our Foundation received
encouragement to organize
and run our own event.
An advisory group with
representatives from some
of the most active teams was
formed, and helped to
promote and steer the event.
More than 2,500 participants
took part in the inaugural
Journey to Conquer Cancer
which raised $1.1 million to
support over 60 different
areas of research at the
cancer centre.
A Day Without Cancer
The Princess Margaret Cancer
Foundation was pleased to be a
part of the production of
A Day
Without Cancer
, a documentary,
narrated by rocker Bryan Adams,
that captures the stories of five
cancer survivors and insight
into the progress of conquering
cancer from a wide array
of cancer experts.
Please visit
to learn more about the
documentary and to order
your own copy.
Co-Chairs Larry Rosen and Joe Pal
taking home half of the
$3.5 million jackpot.
These innovations helped
to make 2014 the most
successful year in the
17-year history of the
Princess Margaret
lottery program. A net
contribution of $21 million
was directed to the top
research priorities at the
Princess Margaret Cancer
Centre.